Campaigns that win start with analytics that matter
Search any Instagram, TikTok, or YouTube account and view their performance, audience demographics, credibility rating, similar profiles, and contact details.
Analyze audience demographics and interests
Track engagement across platforms
Verify user authenticity
Discover similar profiles
Get conversions like never before with audience overlap
Consumers only interact with online ads once they see them over and over in a short amount of time. We analyze follower-base overlap (how many of the same people follow multiple creators) to maximize repeat engagements and conversions.
Visualize shared audience overlap
Optimize posting schedules for pulses
Accurately project campaign conversions
Find creator pairing synergies
Why care about audience overlap?
Consumers only interact with online ads once they see them over and over in a short period — “repeat engagements” are consistently one of the strongest predictors of purchase on TikTok and Instagram. We analyze follower-base overlap (given a group of creators, what percentage of their total audience follows multiple creators in the group). This lets us recommend the most effective influencer pairings and posting schedules to maximize repeat engagements in a campaign.
A KPI for campaign success
By comparing the change in overlap between an influencer and a brand’s home account before and after a campaign, you can effectively pinpoint the exact amount of follower growth each individual influencer brought to the brand. Understanding this data can help brands determine which sponsored posts truly “move the needle” and make an impression on audiences.